Cheez-It Australian Launch

We partnered with Cheez-It – a huge brand in North America – on their Australian launch, focussed on getting the product into hands and celebrating the ‘big cheezy crunch’ in a novel and fun way. We created a series of exciting, in-person activations leading up to the national launch. Our ‘Big Cheez’ ambassador took to the streets, guerilla style, surprising office workers, sports teams, and busy professionals with product samples and merchandise. Armed with a videographer, we captured the reactions and crazy unforgettable moments that had people talking…and snacking!