LCMs National Handball Day
Experiential, consumer promotions, PR
Every kid loves LCMS in their school lunchbox as a special recess treat. When the team at LCMs wanted something to reinforce the brand’s role in the schoolyard, we created National Handball Day, a brand activation supported with a national in-store promotion and multi-channel support program. We set up interactive experiences at Circular Quay and Westfield Shopping Centres. Families queued up, kids hoping to triumph over their parents in old-school handball battles. ‘Australian Father of the Year’ Andrew Gaze was recruited to head up the PR campaign. The brand experience at Westfields encouraged people to enter the consumer promotion, and share social content of their great handball moments. Product sales showed a huge spike, delivering strong ROI over and above price-driven promotional periods.
