Nutri-Grain IronMan &
Surf Life Saving Australia
Fully integrated sponsorship program, TV and digital content, media partnerships, PR, event management and brand activations
The Nutri-Grain IronMan Series takes its place in marketing history as one of Australia's most renowned and longest running sponsorships. It spanned more than four decades, integrated into Aussie culture, and was instrumental in defining the brand and delivering outstanding brand equity scores.
Faction’s role included event concepting and working with the rights holder on full event administration, contract negotiation with ambassadors and media, event operations and logistics, TV production, PR, social, website, behind the scenes content, program integrations (Bondi Rescue), at-event brand experience, packaging and promotional support.
Beyond the sport, we created national water safety campaigns, enlisting some of Australia’s favourite sports stars like Olympian Emma McKeon, AFL legend Joel Selwood, the NRL’s Harry Grant and Candice Warner to help spread the message.