Pringles x NBL
Sponsorship, experiential, social content
What better way to demonstrate that Pringles is the perfect snack for sitting on the couch and watching sport than partnering with the premier teams in Australia’s fastest growing sport.
We worked closely with the Sydney Kings to negotiate the sponsor partnership and collaborated to conceive a highly visible in-game integration that could drive fan engagement and also provide a leverage platform beyond the game. The Pringles Crunch Couch is an exclusive courtside VIP fan experience that has quickly become the NBL’s most aspirational game day activation. Outside game day, the Pringles Crunch Couch is featured in a series of authentic player Q&A social content.
The seat upgrade experience has also been a hugely popular component of Pringles’ association with the Illawarra Hawks.
