Subaru x Subinats

Our objective was to create an immersive and engaging experience for the motor industry’s most loyal fan base. The Subinats event is an annual, community run celebration of all things Subaru. We worked closely with the event owner to add value to the fan experience. Unique brand activations like high octane hot laps, rally legend brand ambassadors, race simulations, consumer promotions, merchandise and a display of museum cars all reinforced Subaru’s commitment to their core fan base. 

To amplify the excitement beyond the event, we brokered and executed a media partnership with Today, with a series of branded crosses covering Subaru’s storied history and passionate fans.