Tourism Tasmania and NSW

Few things ignite passions like tourism and travel, but differentiating locations is challenging. So much travel copy drifts to safely showcasing generic category benefits, without building a distinctive identity. Same, same. We've inspired government tourism bodies at regional and state level – Tasmania, Hunter Valley, Flinders Island, Eurobodalla - to take a braver approach, using our propriety brand positioning process, grounded in need-state based segmentation. All ignited creatively under the auspices of our amazing partners at JimJam.