About us

We believe authentic brands are built on what
they do, not what they say.

We create ideas that
truly connect brands with people's passions, communities and culture. 

We simplify our clients' lives by delivering strategically accountable, integrated, total project management.

Services

Strategy

Content

Sponsorships &
partnerships

PR & media

Fully integrated
programs

Experiential, activations
& sampling

Our work

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Experience

Hydralyte logo in orange text
Subaru logo featuring silver stars on a blue oval background with the word "SUBARU" below.
Kellogg's logo in red script lettering.
Krispy Kreme Doughnuts logo with red lettering and a green border.
Colorful abstract logo with text "Innalabs"
AFL logo with a red background, white letters, and a blue border.
Selleys logo with slogan "If it's Selleys it works"
Sydney Kings logo featuring a purple crown with a yellow basketball and the text 'Sydney Kings'
Universal logo with globe background
Pringles logo with a stylized face and mustache above the brand name in bold letters.
NRL logo in green and white
Tourism Tasmania logo featuring stylized Tasmanian Devil or landscape in black and white.

What our clients say

  • "Faction bring fresh insight and strategic rigour to our grassroots marketing programs, setting us up to engage with our local communities like never before."

    - Olivia Sutherland
    Marketing Director ANZ, Krispy Kreme

  • “Faction has been a long-term agency partner, delivering strategically intelligent, well-crafted content and activations, always with an eye to commercial results"

    - Tamara Howe
    Marketing Director, Kellogg Australia.

  • “When the fans create an event to celebrate your brand, you turn up BIG! Faction worked hand-in-glove with our internal team and external partners to construct an incredible immersive fan experience”

    - Trent Whitechurch
    Marketing Manager, Subaru Australia

  • “Credibly connecting with our consumers passions is key. Faction have been an integral partner, activating seamlessly in-store and at sponsored events.”

    - Janine Brooker
    ANZ Marketing Manager, Selleys / Dulux Group

  • “Faction are a true future focused end-to-end strategic and collaborative business partner, and the custodians of this iconic partnership, responsible for all aspects of contract delivery, ideation and leverage, on the beach and well beyond.”

    - Suzanne Blake
    Senior Brand Manager, Nutri-Grain

  • “Faction’s strength is in collaborating to forge strategic partnerships, conceiving and executing innovative ideas that benefit all parties.”

    - Adam Weir
    CEO SLSA

  • The strategic repositioning work uncovered a simple but genuine truth that set up a brave new creative direction.We became the envy of our interstate rivals, with visitation up more than 20% - our most successful campaign in history”

    - Megan Thompson
    Marketing Manager, Tourism Tasmania